Custom Mixpanel & GA4 Dashboard for Subscription SaaS Analytics

Category: Data Science

Budget: 2350–2350 USDC

We are seeking a data analytics expert to architect a comprehensive tracking strategy and visual dashboard for our B2B SaaS platform. Currently, our event tracking is inconsistent, making it difficult to calculate accurate LTV, churn rate, and trial-to-paid conversion metrics. The selected freelancer will be responsible for auditing our current implementation, defining a standardized event schema, and integrating Mixpanel with GA4 via Google Tag Manager. Deliverables include a tracking plan spreadsheet, implementation of server-side event tracking for subscription events (Stripe integration), and a final executive dashboard in Looker Studio or Mixpanel Boards. The project timeline is three weeks, with the first week focused on auditing and the following two weeks on implementation and validation. Experience with SQL and attribution modeling is highly preferred to help us understand our multi-channel marketing performance.

Skills required

• Mixpanel
• Google Analytics 4
• Google Tag Manager
• Data Visualization
• SQL

Milestones are funded into USDC escrow on Polygon before work begins.