Comprehensive Brand Identity Design for Sustainable E-commerce Startup

Category: Design

Budget: 1650–1650 USDC

We are seeking a creative Brand Designer to develop a cohesive visual identity for 'Verdant Path,' a new e-commerce platform specializing in plastic-free home goods. The goal is to establish a premium yet accessible aesthetic that resonates with eco-conscious consumers. Key deliverables include a primary logo, secondary marks, a refined color palette, typography guidelines, and three social media templates (Instagram/Pinterest). We require a designer who can translate our core values of transparency and minimalism into a modern visual language. The project timeline is four weeks, starting with a discovery phase followed by two rounds of revisions. Final assets must be delivered in high-resolution vector formats along with a concise brand style guide PDF. Previous experience in the retail or sustainability sector is a significant plus.

Skills required

• Logo Design
• Brand Identity
• Adobe Illustrator
• Typography
• Visual Communication

Milestones are funded into USDC escrow on Polygon before work begins.