Complete Brand Identity & Packaging Design for Sustainable Coffee Roastery

Category: Design

Budget: 2000–2000 USDC

We are launching Verdant Bean, a boutique specialty coffee roastery focused on sustainable sourcing, and need an experienced brand designer to build our visual identity from the ground up. The ideal candidate will craft a modern, earthy, and premium aesthetic that resonates with conscious consumers.

Key deliverables include:

• Primary, secondary, and icon/sub-mark logos (vector files, light/dark variations)
• Comprehensive brand style guide (color palette, typography rules, brand voice summary)
• Packaging design system for 12oz retail coffee bags with label templates for 3 single-origin roasts
• Social media launch kit (profile avatars, banners, and 6 editable Canva/Figma post templates)
• Business stationery design (business card, branded packing tape, and sticker labels)

Requirements:

• Proven portfolio with consumer packaged goods (CPG) or food/beverage branding
• Strong typography and packaging layout expertise

Timeline: Initial mood boards and logo concepts within 10 days, with complete final handoff expected in 4 weeks.

Skills required

• Brand Identity Design
• Packaging Design
• Logo Design
• Brand Style Guide
• Adobe Illustrator
• Graphic Design

Milestones are funded into USDC escrow on Polygon before work begins.